OverDrive and Sourcebooks to Launch Ambitious Ebook Data ExperimentBy Michael Kelley on May 3, 2013
OverDrive and Sourcebooks are preparing to launch an innovative and ambitious pilot program whose goal is to clearly demonstrate the impact library ebook lending has on book sales and author recognition.
OverDrive sent a letter today to about 35,000 librarians worldwide and invited them to opt in to a program that will run from May 15 through June 1 and allow all participating libraries to feature simultaneously on their OverDrive home page, at no cost, a single title from Sourcebooks.
The book, Four Corners of the Sky by Michael Malone, will be accessible simultaneously to all participating libraries’ patrons worldwide during the two-week program, which is called “Big Library Read.”
“We want to demonstrate once and for all the enormous influence of the library demographic, and that when libraries put an ebook in their catalog it serves a valuable role in increasing exposure and engagement with an author’s work,” said Steve Potash, OverDrive’s CEO.
During the 18-day program, data associated with the title, which will also contain a special “Dear Reader” note from Malone (see below), is going to be closely tracked.