Statistics from Overdrive’s Big Library Read: “Four Corners of the Sky”

Some statistics from the first Big Library Read coutesy of Library Journal:

OverDrive’s Big Library Read Boosts Checkouts, Sales

By  on May 28, 2013 
FROM

The Four Corners of the Sky, the 2009 Michael Malone novel promoted during OverDrive’s Big Library Read ebook initiative, was checked out almost 24,000 times from May 15 through May 23, according to preliminary data provided by OverDrive and publisher Sourcebooks. The title’s position on Amazon’s Sales Rank charts also rose dramatically during the promotion’s first nine days, moving up more than 50,000 spots from 67,198 to 16,798. The program allows any participating library to feature The Four Corners of the Sky on its OverDrive home page and enable simultaneous access for all patrons from May 15 through June 1.

“We want to demonstrate once and for all the enormous influence of the library demographic, and that when libraries put an ebook in their catalog it serves a valuable role in increasing exposure and engagement with an author’s work,” Steve Potash, OverDrive’s CEO, told LJ when the project was first announced on May 3.

checkouts

After peaking at 3,321 on May 16, the second day of the promotion, checkouts have leveled off, remaining in a consistent range between 2,400 to 2,600 per day.

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